Is your digital business free of any rookie marketing mistakes?
The digital space is constantly expanding, opening up new opportunities for companies to promote their brands on the web.
With so many businesses online, chances are you keep coming up with creative and unique ways to get your brand noticed.
You may think that the strategies you rely on are effective but what if they are not and you are only wasting your money?
Learning more about the biggest digital marketing mistakes companies now make is a great way to make sure you’ve got everything right.
With that in mind, let’s take a closer look at six digital marketing mistakes you must avoid in 2020.
1. Not optimizing for mobile
This is a rookie marketing mistake you must avoid. If your website isn’t optimized for mobile devices, chances are all your digital marketing efforts are in vain.
According to reports, almost 81 percent of the population in Hong Kong has a smartphone. With this in mind, just think about how many people browse the web using a smartphone every day.
If they see that your website isn’t optimized for mobile, they’ll leave even before taking a look at your products. Not to mention that this will hurt your SEO ranking and many users won’t even click on your links.
So, if you haven’t done it already, 2020 is the perfect time to shift your focus from desktop to mobile. What this also means is that you should keep an eye on mobile trends and try to stay up-to-date.
2. Relying on clickbait is a marketing mistake
Creating content is one of the most important aspects of digital marketing and you should always keep coming up with quality content for your blog and social media pages.
However, if you create content that is clickbait in nature, you’re doing it wrong.
Some people believe that content that puts a clever spin on words is a great tool for attracting new customers but in reality, it only hurts your reputation and credibility.
Therefore, if you use phrases such as “you won’t believe what happened next” even though the content in your post is pretty believable, chances are your online reputation is suffering.
Just focus on creating quality content and make sure your audience knows exactly what to expect from your posts just by taking a look at the headline.
3. Underselling your website
Every company now has its own website, no matter whether they do business online or offline. This is exactly why there are 1.5 billion websites on the internet right now, and this number is only going to grow in the future.
With so many websites out there, you can’t expect people to stumble upon your website – you have to promote it.
So, instead of just having a website, try to come up with ways to get it out there and increase the number of visitors you get every month.
Turn to a company that offers SEO services in Hong Kong and make sure your website shows on top of the search engine results pages.
Another good idea is to run a blog section on the website and share your entries on social media.
4. Being over-technical
When marketing digitally, a lot of the time you are tasked with writing about what you do and your products. What business owners do is get over-technical when doing so.
This makes their marketing efforts ineffective as their audience simply doesn’t receive their message.
Of course, it is always a good idea to give valuable information when marketing online, but everyone has to be able to understand it.
For instance, if you are selling courses online, below every course there has to be a detailed description of what that course is about.
However, the key here is to describe it using simple and straightforward language. This is especially important on social media where thousands of users will get a chance to read and comment on your posts.
Don’t expect them to Google the words you’ve used in a post just because they are already online.
5. Not sending emails
Marketers always want to ditch old methods and replace them with new ones. Email marketing may seem like an outdated digital marketing channel, but the truth is, it’s still very effective.
If you are still not convinced, just think of it this way – an average professional checks their email 15 times per day.
The best part of it is that email marketing is relatively inexpensive and there is no reason why you should keep it out of your marketing campaign.
In fact, an email is a perfect tool for making your customers feel appreciated. This is mostly because there are marketing automation tools you can use to send personalized emails and show customers that you care.
You can even use attractive discounts and product upgrades to encourage them to come back.
6. Advertising all the time is a marketing mistake
Just because people follow your brand online, it is not an invitation to advertise it all the time. The need to promote your business is understandable but the web is full of companies trying to attract customers.
If you really want to stand out and develop a long-lasting relationship with customers, knowing when to stop advertising is a must.
Just think of all the businesses that are trying to show other products and categories to customers while they’re checking out online.
Over-advertising is annoying and customers often decide not to return because the company seems too pushy. Don’t make this marketing mistake. It is bad for your business.
So, instead of using every opportunity to promote your business online, know how to choose the best ones and approach customers at the right time.
The key to marketing digitally is a well-designed and balanced promotion. Your main task is to convince internet users that you are here to provide them with valuable information.
Instead of bothering them with annoying ad campaigns and purely promotional posts, use this opportunity to connect with customers and turn them into loyal followers of your brand.
It is also important to remember that the web is constantly evolving and there are a lot of new trends emerging every day.
Staying on top of them is a great way to ensure you get your digital marketing campaign right.
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Diana Smith is a full-time mom of two beautiful girls interested in the latest SEO and social media news.