Following the right web design principles is a crucial factor in the success of an eCommerce website. It is vital to remember that it is not just about the look and feel of a website but also about how easy it is for customers to navigate the site.
If you want your eCommerce website to be successful, then you need to make sure that you optimize it for the web. This need is where web design comes in. It is not just about making your website look good or having a nice layout. It is about making sure that it is easy to use and that users can easily find what they are looking for on your site.
With that said, here are some eCommerce design principles that you should apply to ensure that you have a higher success rate with the operation of your website.
1. Keep Your Branding Consistent
To help customers recognize your brand, you should keep your branding consistent through your eCommerce website design. This consistency will also help you build trust with your customers and make them more likely to buy from you.
When you start your eCommerce business, you must have a cohesive and well-branded web presence to grow your customer base. You can achieve a coherent web presence by ensuring that the website’s colours, fonts, images, and tone of voice are consistent with the company’s other marketing materials. All the messaging should be aligned with your business objectives.
Branding is an essential part of your business. Your branding should be consistent through all your marketing channels and your eCommerce website.
2. Know Your Target Audience
A website is the first point of contact with a company. It is where potential customers learn about the company, its products and services, and the brand. A well-designed website can help increase conversions.
The target audience is the most crucial point to consider when designing your eCommerce shop. The design should be in sync with your customer’s needs and preferences. For example, if you are planning a website for teenagers, it should have a relaxed feel and not be too formal or corporate looking.
3. Unique Layout and Design Elements
When it comes to web design, there are many things to consider. One of the most critical elements of your website is the layout.
The layout makes your website unique and sets you apart from other websites in your niche. A good structure will ensure that your website stands out and increases conversions.
The layout and design elements on your eCommerce website should be unique and tailored to your brand, not off-the-shelf templates from other websites.
4. Make The Shopping Process Easy
You should make sure that you make the shopping process easier for your customers as much as possible.
Online shopping has been on the rise in recent years, and you can expect it to grow even more in the future. This trend means you should make your website as user-friendly and easy as possible.
The shopping process can be easier for your customers by making sure they can easily find what they are looking for on your website. You should also ensure that you provide all the information they might want to know about a product before they buy it. These details include size, colour, price, shipping costs, and other relevant information.
You should also ensure that you have a secure payment system so that customers don’t have to worry about their personal information being stolen or hacked when completing their transactions with you.
5. Clear & Short Calls to Action
The design of your website is not just about aesthetics. It is also about how it functions and how easy it is for users to navigate through it.
A call to action button in the form of a link, button, or icon should be present on every page of your website. The call to action should be clear and concise so visitors can understand what they need to do on that page.
The navigation and search options are two key factors that are crucial for the success of your eCommerce website.
The navigation options must be easy to use and provide an intuitive way for the user to find their desired product. These navigation options should also be visually appealing and should not take up too much space on the page.
The search option is a great way to help users find their desired product without navigating your store manually. A good web design company will ensure that these two parts of your eCommerce website are working in tandem with each other so that you can get the best results possible.
7. Use Security Badges to Improve Customer Trust
When customers shop online and see a web design with a security badge, it improves their trust in the website.
The security badges are usually on the top right corner of your website. They act as a trust seal to show customers that your site is secure and safe to shop on.
8. Run Tests and Analyze The Results
Website design is a crucial part of any eCommerce business, but knowing which design will work best for your company can be challenging.
You first need to set up a testing process that will allow you to analyze the results. This way, you can find out what works and doesn’t and make changes accordingly.
Doing this will help you create a website that drives your customer’s conversion rates and leads, increasing your sales.
Design Principles for a Successful eCommerce Website
When creating your eCommerce website, these design principles will help make your site more engaging for your target audience:
- Keep your branding consistent.
- Know your target audience.
- Unique layout and design elements.
- Make the shopping process easy.
- Clear and short calls to action.
- Enhance your navigation and search options.
- Use security badges to improve customer trust.
- Run tests and analyze the results.
With more engaged customers, the likelier it is for them to stay longer on your site, and the longer that they remain on your site, the more probable it is for them to buy from it.
Lili Grifinn is an e-commerce developer and Adwords specialist by day and a binge Netflix watcher at night. She loves sci-fi movies and laughs at silly youtube videos.