Can you count the promotional collateral currently present in your workplace? As an entrepreneur myself, I bet you have every bit related to the bang on the marketing of the business.
However, ever feel like you are getting dependent on these stacks of papers? For instance, can you work without the business card, or stop printing the marketing papers for a month to save some bucks.
The matter of fact is that these promotional collateral help you smartly promote the brand, so why do we always invest more time in handling them, instead of planning the next game plan to flourish the business?
THE NEED FOR CUSTOM MADE MAGAZINES
Would you believe, if I ask you to work on adding a magazine to your heap of promotional deposits?
Now, before you jump to any conclusion, it is not another addition to the promotional collateral family; instead, this one can replace the rest for you.
Apparently, the idea of a custom made magazine sounds quite hectic and costly, but it is not as bad as you feel. As a small business owner, you can go to publishing a limited batch of magazines.
I remember the time, when the minimum order limit was 500, along with zero concessions until you place a bulk order.
However, today, the tables have turned, and there are reputable companies offering reliable and affordable services. Moreover, you also get a bunch of choices in the material of paper you want to use.
CUSTOM MADE MAGAZINES, A HELPING HAND FOR YOUR BUSINESS
1. CUSTOMER’S MEETINGS
The paper printed magazines complement all types of customers. Besides, all of your promotional customers can own its custom magazine.
However, your target for every magazine should be to spread the knowledge, and teach something new to the customer.
You can discuss numerous aspects, such as what should be your expectations, how you should create one, what you should be wearing, and this is an example of a wedding photographer.
Moreover, they can also try out the wedding countdown booklet, where you can share the photography skills with the public.
However, the content in the magazine is ought to be useful and help the clientele in a positive manner. Nonetheless, your magazine should showcase you as a professional, helping others with your expert opinion.
As a photographer, you get ample topics to cover with your magazines. Besides, every region has some pet zones, in which people prefer opting for their wedding.
The photographers can take advantage of those destinations by printing a brochure about the top wedding locations you can cover.
There is no hard and fast rule in printing a brochure the basic content remains the same, all you need is to replace the content with appropriate images to rightly convey your message.
Regardless of the fact that brochures are cheap, you can customize the number of brochures, and the variation you can add to entice clientele.
Moreover, you can also divide brochures according to the bride a wedding theme to personalize it a bit further.
Trust me, these basic points, and impressive custom made magazines during customer meetings can help you impress the customer with your utmost professional attitude.
2. THE TRADE SHOW MAGAZINE
If you are taking part in any trade show, then custom made magazines can help you better attain the target. The custom made business magazines or handouts can be a helping hand in bagging the leads.
The custom made business magazines or brochures can definitely help you make a unique identity in the marketplace.
Think about the situation as a buyer, you are a bride and you are seeking a wedding photographer, you go through four choices, all of them have excellent images.
However, one of them is quite impressive with a custom made magazine or brochure, catering to all the details such as location, your look, and the pictures.
So which one will be your pick? Indeed, it is a simple way to impress your customers.
3. TRANSFERRING THE MESSAGE TO OTHER VENDORS
As a marriage photographer, you often get orders for the style and fashion shoots, so what better idea than coming up with your own magazine to press potential customers.
Send your custom made magazine to all the clients to show your impeccable work. It should include all the information about the company and the images.
Moreover, you can also make referrals such as discounts on bookings and much more. Hence, you can pay around it in ample ways.
4. PROVIDE A SPECIFIC DATE TO A PARTICULAR MARKET
Let us take an example of a newborn or pregnancy announcement photographer, so who will be your target market?
Clearly newborn babies, and mommies to be.
Besides, you can also share picture ideas for newborns and mothers, along with sharing some useful tips with new mommies to help them better nourish the babies.
Moreover, monthly pictures of baby growth are quite fashionable.
Hence, you can use this idea to help mommies capture memorable moments of life.
If you play smartly the custom made magazine can help you smartly market the brand.
5. CONSIDER PARTNERSHIPS WITH PARTICULAR SUPPLIERS
There is another remarkable idea to promote your brand through custom made magazines. You can opt for a specific vendor, wedding locations, and ask them to promote your brand by adding your logo to it.
However, this is not a long term idea, it only works until you have a contract with the supplier. After all, the bride has top opt from the limit of choice you provide.
However, my suggestion is to create a custom made magazine to hare your best work with the customers.
Moreover, you can also add the best wedding images, vendors for a memorable wedding decor and a lot more. Now, you can give a copy to the suppliers, so that they can give a copy to the customers whenever they visit the office.
Moreover, you can also share a happy client experience to make it more convincing. After all, it is all about feeling great about your product and making the vendors look professional.
If you think this idea is expensive, then you are wrong as it is equal to publishing an album, and it ends up impressing the customer.
To wind up the discussion, none of us can deny the fact that a custom made magazine can work as an integral part of the entire marketing campaign.
However, before jumping to the final decision, make sure to analyze all the minute bits of quality custom made magazine to take your business to a new high.
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Steve Paul is an enthusiastic blog writer who writes mostly on packaging boxes. He has been working for several packaging firms for years. His bond with Dawn Printing (a printing and packaging service provider in the US, UK, Australia, and Canada) is still on the go and he doesn’t have any plans yet to end the contract.