You may have second thoughts about creating separate webpages that will route web users when they click on an active CTA button.
After all, landing pages are time-consuming to build, and you may need a lot of them. You may want to get away with not using them.
However, the truth is that the landing page is an indispensable part of your optimized marketing strategies. That is particularly true particularly if you partake in online promotional activities.
What Makes A Landing Page Special?
A landing page is any web page that a customer can land on when they click your ads online. Still, it is typically a stand-alone page for marketing purposes, separate from your homepage or any other page, that serves a single, centered function.
A landing page is a follow-up to every commitment you made in your promotional material. Essentially, this is the next step towards a visitor being a lead. Your landing page can become your contract, a promotional bid, a piece of information, or a deal in exchange for providing contact information.
Unlike web sites, which usually have multiple goals and promote experimentation, landing pages are designed with a specific emphasis or purpose, known as a call-to-action or CTA. This emphasis makes landing pages the best choice for improving your marketing strategies’ conversion rates and lowering your purchase or selling costs.
Landing pages are also confused with homepages. Homepages have hundreds of possible distractions. Instead of building connection and conversion, homepages can provide leaks, which make it different from a landing page, which is super centered.
Having fewer links on the landing page improves sales since fewer clickables can take users away from the call to action. That is why expert marketers often use a dedicated landing page as a destination for every traffic.
Reasons Why You Should Incorporate Landing Pages
Building a landing page is less about flashiness and more about getting the consumer what they are after. It can be a significant part of your marketing initiatives and improve your desired results.
Furthermore, here are some detailed reasons why you need to build your landing page.
1. Allow You To Generate Leads
Landing pages are vital to creating leads, launching a verification process, and then passing them into the sales funnel as new customers.
Studies show that marketers collect leads faster by sending them to dedicated landing pages rather than sending them to the home page. The landing page is the easiest, most powerful way to find and create quality leads.
Swapping contact details with exclusive perks into the business’s is an equal tradeoff. Building a dedicated page for downloaded assets in your business is an excellent way to find the most promising sales leads.
2. Helps You Track Data
When you use landing pages as part of your digital marketing tactics, it will help you manage your data.
This data will help you understand your audience better. You’ll appreciate their preference, behavior, desire, and a lot more. You’ll know if a prospect has downloaded several deals and signed up for a range of webinars, for example. That suggests that the potential client is firmly committed and eager to buy shortly.
The landing page data includes time on page, the conversion rate, exits or bounces, and leads created. It is essential to compare your landing pages with each other and set a baseline for your landing pages’ success.
Every company, every business, and every visitor is fundamentally different, which is why getting your benchmarks is far more critical than searching Google and comparing your results to your overall landing page performance.
3. Leave Your Audience A Favorable First Impression
Well-crafted landing pages deliver visitor satisfaction and provide concrete next steps, such as a call-to-action button, latest design trends, or connections to similar material on the site. It can also increase click-through rates and effectively jumpstart the customer journey.
It is a very fair possibility that plenty of your future clients will have their first encounter with your brand on your website. Furthermore, a large number of those individuals would have discovered your web from an organic search.
So, in many respects, landing pages act as the front door to your brand and business, no matter where they can be found on your website.
4. Make A Direct Statement
A successful landing page should be straight and concise. When it comes to landing pages, there is no beating around the bush. It specifically points out the importance that your brand will bring to a site visitor.
That directness can be very refreshing for your audience that only needs to find a solution to the issue they face. It is the ideal vessel to express your key brand messages. It also adds value in the most effective and stripped-down way possible.
5. Help Build Your Brand’s Credibility
Landing pages that take a problem or solution approach show what your brand can offer as comfort for whatever discomfort your desired audience may have. You can direct your point home by presenting customer reviews or showing off any of your satisfied past, current and loyal customers.
Even a rolling scroll of logos showcasing previous customers will help build your reputation with sales prospects. The larger and more established the brand or names, the better. A glossy pull quote from one of your pleased clients personalizes the brand’s image and shows potential leads to the real advantages of partnering with your brand.
All this tells the target audience that you are not just bragging as you can back up your claims with actual and concrete outcomes. Moreover, if you’ve delivered significant ROIs to clients in the past, there is no excuse for site visitors to believe you’re not going to do the same for them.
6. Provide Eye-catching CTAs
CTA buttons can be a powerful tool for your brand. It is a significant element that tells your guests to do on your landing page.
However, before you can build a compelling CTA, you need to determine what you want people to do on your landing page. That is critical because otherwise, you might end up with no CTA or several separate and even contradictory CTAs.
You should note that CTAs should be simple, easily seen, and consistent on your page. As your target customers look for a solution to their underlying problem, CTAs quickly clarifies that they have found the answer that can help you with their questions. It then invites them to take the next step to make it happen.
Most people on the internet search for easy details, so the easier it is for them to find and digest your CTA, the more likely they are to convert.
Final Thoughts
While landing pages can take time to build, they can be a powerful tool to improve your business’ bottom line. However, you need to remember that you should have a particular function in mind whenever you use a landing page.
To make it more effective, you can pair it with slick promotional content that advertises a specific deal. It will then be easy to turn guests into actual customers.
If you are still not using one, now is the time to do so and improve your business’ traffic and sales with the power of the landing pages.
Maricar worked as a marketing professional for almost a decade. She became part of the biggest real estate company/mall operator in the Philippines and handled concerts, events, and community service-related activities. Leaving her corporate job for good to pursue her dreams, she has now ventured in the path of content writing and currently writes for Softvire Australia – the leading software e-Commerce company in Australia and Softvire New Zealand. A Harry Potter fan, she loves to watch animated series and movies during her spare time.
