The 30 Best Real Estate CRMs in 2021

Photo of author
Written By Muhammad AbdurRahman

The housing market is experiencing a boom. There are potential clients in every corner. This is why you must bring your A-game.

The last thing you want is to go through messy spreadsheets trying to track client information. The best way to improve your performance in the real estate industry is by using a CRM tool. It can help take your business to new heights.

If you are not using a CRM (Customer Relationship Management) system, you are missing out. The good news is that this post takes a close look at the top 30 real estate CRMs that will help you save precious time and manage your contacts better. 

What Is A CRM in Real Estate?

Before we take a look at the 30 best CRMs for real estate, it is important to understand what real estate CRM is.

The 30 Best Real Estate CRMs in 2021

In the simplest of words, real estate CRMs software consolidates all prospect and client information to provide you with a single source of truth. Realtors use the tool to cultivate relationships and make decisions that are backed by data.

If you want your real estate business to grow, you have to give CRM a try. It is an essential tool that will enable you to manage a healthy pipeline. 

The following features describe how a CRM can make your life a whole lot easier. 

  • It organizes prospect and customer information to ensure that you have no trouble finding desired information. Thus, you no longer have to hunt through spreadsheets.
  • It enables you to quickly respond to inquiries from prospects without needing to go through the inbox.
  • It keeps track of properties that prospects show an interest in and helps you reach out to them to convert prospects. 
  • It gathers information digitally such as by monitoring the activity of prospects.
  • It allows you to manage the sales pipeline from a single place.
  • It keeps track of every closing.
  • It also maintains contact with previous clients for future referrals and efficient relationship management. 
  • It automates tasks to streamline workflow such as email follow-ups. 

Here are the best real estate CRMs for your receptionist to use today:

1. HubSpot

Starting the post with an established name, HubSpot is an all-in-one tool that is designed to help real estate businesses grow by making their job a lot easier. It offers a variety of features including meeting scheduling, email templates, contact management, and more.

If you are searching for the ultimate tool that enables you to scale your real estate agency without any stress, HubSpot is just what you need. It keeps all of your systems unified for increased productivity.

2. Zillow Premier Agent CRM

Another great CRM tool that you should check out is Zillow Premier Agent CRM. It provides you with insights on the go.

You can even monitor client search activity with the tool. Some of its notable features include reminders, custom notes, and automation of tasks.

3. Agile CRM

Next, Agile CRM is an amazing CRM tool for real estate. It might not be directly targeted to realtors.The 30 Best Real Estate CRMs in 2021

However, it offers plenty of features that will keep realtors satisfied such as appointment setting, document tracking, task management, and unlimited document storage.

You can use Agile CRM to track your service, marketing, and sales efforts using a single platform. 

4. Streak CRM for Real Estate

If you have a preference for Google Workspace, you need to turn to Streak CRM for real estate.

It lets you track deals directly from your Gmail inbox. Hence, you get to save a ton of time as you would not need to switch between systems. 

The CRM can even be accessed directly from the Chrome browser by downloading its free extension. This helps shortens onboarding. Besides, its free and solo versions provide you with all the powerful tools that you could possibly need. 

5. Apptivo

Apptivo is an incredible CRM tool that provides you with access to project management tools, email campaigns, and invoicing systems.

Access client data on the go and set powerful automation rules, and save time. A great thing about the CRM is that it effectively integrates with tools that you are likely to be using such as Dropbox, Office 365, PayPal, QuickBooks, Slack, and Google Workspace.

Therefore, you get to benefit from greater convenience. 

6. Bitrix24

Bitrix24 is a popular CRM tool that provides advanced features.

Its user-friendly interface allows you to communicate with clients and leads through phone-in chat, call-back forms, social media messenger, and live video chat. 

7. Contactually

Contactually is created just for realtors. It facilitates automated campaigns, lead qualification processes, and more.

The tool also offers a workflow automation program. Its impressive referrals feature lets you make natural connections and keeps the pipeline going. 

8. Wise Agent

An excellent all-in-one CRM tool that realtors need to use is Wise Agent. It provides a central database, time management tools, advanced automation, and seamless transaction management. It lets you manage each aspect of the business.   

9. Pipedrive

Simplify the CRM experience with Pipedrive. It makes sales visual to help you create personalized pipelines for boosting deals. Its notable features include task automation, Google Calendar syncing, and reminders. 

10. Propertybase

Propertybase is a terrific real estate platform that integrates marketing and CRM. It lets you manage real estate website listings and helps you create automated social media ad campaigns and more. 

11. Zendesk Sell 

Take your real estate productivity to the next level with Zendesk Sell. It is a great tool that offers features like automatic prospect searches, sales scripts, call recording tools, click-to-call capabilities, email automation, and email tracking.

12. Zoho CRM

Zoho CRM is a powerful tool that connects you with customers, integrates live chat, and sets up real-time notifications. With real-time reports, you get to leverage valuable insights for making the right decisions.

13. Real Geeks CRM

Real Geeks CRM offers real estate businesses automated support.

The moment leads enter the system, you would be notified and follow up with them. Track agent accountability for training opportunities and optimal performance.

14. CINC

CINC is the perfect real estate tool that lets you stay engaged with clients. You can use it to manage the entire sales process.

Client retention just got a whole lot easier with CINC. Its notable features include lead nurturing capabilities and team management tools.

15. Market Leader

Streamline the selling process with Market Leader. It enables you to generate leads to create lifelong clients.

Its robust product support will ensure that you have nothing to stress about. You can use its features to take on more work without stressing about any bottlenecks. 

16. Top Producer

Top Producer is the ultimate real estate platform that ensures that you have control over the entire sales pipeline. It lets you create email templates, manage transactions, email marketing campaigns, and more.

17. Rethink CRM

Rethink CRM is a terrific real estate tool that is designed just for commercial and residential real estate brokers. It lets you track and manage the client pipeline. Automate every task with the tool for success.

18. Follow-Up Boss

Follow-Up Boss offers amazing features like automated text messaging, outbound and inbound call management, and auto-send for emails.

It competes with other names. You can use the tool to integrate with third-party tools for increased convenience. 

19. Realvolve

Realvolve is made for real estate teams. It lets you create smart workflows, track listings, communicate, and more.

20. IXACT Contact

A great CRM tool that you should also consider is IXACT Contact. It assists, helps, and organizes real estate work for easy decision-making.

21. Realty Juggler

Realty Juggler is a simple and easy-to-use platform that automates real estate work. 

22. Close

Close is an appealing tool that offers comprehensive features for the best real estate experience.

23. Nutshell

Nutshell is a customizable platform that provides sales automation capabilities, Gmail integration, and contact management. 

24. Less Annoying CRM

Less Annoying CRM is the perfect real estate tool for realtors that demand a no-fuss experience.

25. Lion Desk

Lion Desk is an impressive tool that integrates every aspect of the sales pipeline.

26. Freshworks CRM

Freshworks CRM is a simple platform that ensures that you have a straightforward experience.

27. Insightly

In addition to the above, Insightly is a great tool that lets you provide a personalized experience to your real estate team.

28. NetHunt CRM

NetHunt CRM is a tool that seamlessly integrates every part of the sales pipeline for a streamlined approach.

29. Shape

Shape is a CRM tool that is known for its clean interface. It automates emails, texts on your behalf, and syncs everything. 

30. The Real Estate CRM

Finally, keeping the best for the last, the Real Estate CRM is designed exclusively for real estate agencies wanting to grow.  

Which Real Estate CRM Suits Your Business? 

The abovementioned tools will enable you to organize information, swiftly respond to customer queries, track prospects, maintain contact, automate, and more.

Each tool has something to offer. Hence, it makes sense to try them out to see which one you find the best

Disclaimer. The views and opinions expressed here are those of the authors. They do not purport to reflect the opinions or views of Any content provided by our bloggers or authors is of their opinion and is not intended to malign any organization, company, individual, or anyone or anything.

For questions, inquiries and advert placements on the blog, please send an email to the Editor at ideasplusbusiness[at]gmail[dot]com. You can also follow on Twitter here and like our page on Facebook here. This website contains affiliate links to some products and services. We may receive a commission for purchases made through these links at no extra cost to you.