Best Analytic Tools To Boost Your Digital Marketing Today

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Written By Paisley Hansen

You may have a great business and a great product, but if you can’t get the word out about either, what good is it?

If you have a website or an email campaign but it doesn’t seem to be getting the traction you had hoped it would, it may need a bit of tweaking or even some major changes. The hard part is figuring out what the problems are and what might help.

Here are just a few analytics tools that can help you to find out how customers are interacting with your website and digital marketing efforts and what changes (if any) you should be making.

1. Google Analytics

You’ve probably heard of Google Analytics, even if you are new to the internet – it is probably the most well-known tool available.

Google Analytics can help you see the big picture of how your site is doing with step-by-step numbers. It can tell you how many visitors your website gets, how they came to your website, how long they spend there, how they go through the site, how they interact with the different elements, and when they leave.

The service is free, and it not only keeps track of all of this data, but it also generates summarizing reports about it for you. This data can be used to complement your CDP (customer data platform), so that you can optimize your marketing and advertising in an even more pinpointed way.

2. Statcounter

Statcounter also makes it easy for you to not only gather data but to read and understand it.

A nice feature about Statcounter is that you can get real-time data on your website visitors and watch what they do as they are on your site; this gives you the chance to see where visitors are getting stuck (which can lead to frustration, which can lead to them leaving your website and never coming back).

Statcounter helps you to track what is going on with your site so that you can figure out where the problems are and where new opportunities may lie. Although Google Analytics is very popular, some have complained that it is difficult to use and figure out; sites like Statcounter claim to be the antidote to that.

3. Mailchimp


Mailchimp offers you the chance to set up a website and then monitor data from it, even if you have no experience building websites at all.

You can use a pre-designed theme and adjust the colour used to match your store brand. It allows you to make easy edits to your site that you can see in real-time and gives you stock photos to choose from. You can sell products from your site (and only pay Mailchimp when you make a sale) and you can even add an appointment scheduler.

Once your site is set up, it can give you numbers on how visitors interact with your site, including how many views you have had and even how many people are viewing your website for the first time. However, it also goes beyond this to offer other tools, for instance, if you want to start an email campaign.

From your website, it can tell you how many people have subscribed to your emails, which the system will send out for you. It offers a variety of email templates to help get you started and you can do A/B comparisons of your subject lines, content, and even times your emails are sent in order to get the most out of them.

It can also help you to create targeted social media ads based on demographics and other factors and can help you to create and send surveys so that you can specifically ask your customers what they want and how you can help to fulfil their needs.

4. Constant Contact

Constant Contact

Constant Contact is another site that you may be familiar with because of its automated email marketing capabilities. One of the strengths of Constant Contact is that it lets you see how potential customers interact with these automatic emails to enable you to send personalized and relevant emails to customers at just the right time.

The system responds automatically with an email response depending on what the client does. It really goes beyond just showing you numbers, instead of reacting to your clients without you having to analyze any data and decide what to do next.

You choose the “trigger,” such as when someone signs up for your email list, after which a welcome email is automatically sent to them. You can also choose other triggers, such as an email being opened, a specific link is clicked, or any link clicked. These actions on the part of the client show you what they are interested in and what follow-up emails should be sent out to them.

Constant Contact also helps you to create social media ads by targeting potential customers’ location, interests, and age, so you are appealing to those who are most likely to convert. A “dashboard” shows you what posts are working and which ones aren’t.

5. MailerLite


MailerLite is another email marketing service that also gives you data on what emails your customers are reacting to. It allows you to build email campaigns while helping you to target specific content to the subscribers who need it most.

MailerLite also provides an easy way to test which emails will work best with each audience and then lets you see the data as to which emails that have been sent are getting the most engagement.

As with Mailchimp, it lets you do an A/B comparison of different email elements: the subject line, the content, and even the sender name. It will also automatically pick the “winner” of your comparison test (or you can do it manually), based on opens or clicks – whichever criteria you choose.

MailerLite also offers you free landing pages to work with (either pre-built templates or a drag-and-drop builder). It makes it easy to perform A/B testing with these landing pages as well, and it is also easy to see the results of your tests. Once you make a final decision on your pages, MailerLite uses Google Analytics or Facebook data to help with your landing page search optimization.

Surveys are a good way to interact with customers and a good way to find out from the source what people need and want, and MailerLite also offers a survey feature, which you can use to create open-question or multiple-choice surveys.  

Data analytics may be daunting, and there is a lot to learn, but it is worth the effort. There isn’t much point in creating a marketing campaign that is reaching the wrong people or reaching no one at all.

As you can see, there are a variety of tools to help you craft your website, emails, and digital marketing so that you can reach the right people, get attention, and get customers – and many of these tools offer other marketing help as well.

Many of them are free or low cost, and the ones mentioned here are just a few of the many to choose from. Perhaps the best thing about them is that they are getting easier and easier to use! Take a look around and see which one might be right for you.

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