It’s the era where the customers decide the fortune of brands. It is just not about the products and services anymore, but the customer experience is a modern aspect that decides how you are going to make an impact in the market.
These days, the businesses are digitally driven and reviews are a major part of what builds the reputation for the brands.
Yes. Along with the quality of products or services, customer experience is what matters to keep the customers happy and expect them to give a good review.
Not just e-commerce businesses, but offline brands are also driven by reviews since Yelp gave the customers a platform to share their experience with the local businesses.
Embedding Yelp reviews widget on websites have been trending nowadays. This article will discuss what Yelp is and how embedding Yelp reviews can benefit your brand.
Yelp? Please help!
Yelp is a public review-based website. It allows existing users to post their reviews and ratings about local businesses publicly.
Yelp allows every person who has used your products or services to post a review online which can help new users to refer and choose the place they want to visit.
Yelp is the perfect platform for local businesses to establish a brand image and generate social proof.
It can boost your public presence and also motivate new people to experience your products and services.
Yelp Metrics revealed that there is an average of 38 million unique users on the mobile app and over 91 million web unique visitors every month, as per September 2019.
In a recent study, it was discovered that 92 percent of customers check online reviews before deciding to go ahead with a product or service.
If you run a small business, the greatest obstacle for you is to convince new customers that their experience with you will overpower the experience with your competitors.
So, Yelp can be a very beneficial marketing tool in this situation.
Get started with Yelp Embed
As marketers took the digital approach, website optimization became a must-do.
Empowering the website with social media feeds, reviews and testimonials is now a necessary thing to build trust.
Yelp reviews hold the power to lift your brand by letting people know how awesome your products and services are based on quality and experience.
Benefits of embedding Yelp reviews widget on your website
Here is a list of benefits your business could enjoy by embedding Yelp reviews on your official website.
1. First impression with social proof
The authenticity of the user-generated content creates the first impression required from the perspective of a digital marketer.
It develops an emotional connection and creates a feeling of trust in the mindset of the visitors. Positive UGC helps a brand display social proof and exhibits the trust of users on your brand.
UGC works as the digital word of mouth to give your brand a good reputation.
Embedding reviews from Yelp helps promote customers’ love for your brand to display loyalty in public. By doing this, you can increase the rate of conversions and sales.
This public display of customer loyalty helps build trust in potential customers and helps you move a level above your competitors.
2. Interact, engage, sell
Digital marketing is all about engaging the website visitors. User-generated reviews are authentic and interactive as it comes with a human essence related to their experience with the brand.
With this interactive reviews embedded on the website, you can engage the visitors and make them realize what they are missing.
Embedding yelp reviews widget on your website lets you connect the sentiments of the visitors with the reviewers.
Let it be about the products delivered to the customers or be it the service from the brand, the positive responses are definitely going to give you a supplementary advantage of bringing the visitors close to the point of purchase.
3. More dwell time equals better ROI
The website and search engine results play a major role in digital marketing.
Embedding Yelp reviews helps you power up your website by engaging the users. The more time the users spend time on your website, the more chances of them purchasing your products.
As you read in the points above, the reviews by the existing customers encourage the visitors to have the same happy experience.
This curiosity engages them more on the page to increase the dwell time on your website.
With more dwell time comes the chances of conversion. Embedding Yelp reviews doesn’t cost as half as what we spend on other marketing procedures, but gives a better return on investment.
There are UGC platforms offering widgets to embed Yelp reviews on your website to bring up your rate of sales.
4. Develop a better brand image and identity
You must know how impactful and effective positive reviews can be.
Embedding them on your website will give out a stronger identity of your brand which shout outs that your users are happy and satisfied with your business.
When people see positive reviews about your brand, the brand image that is formed is also positive.
New website visitors can look at the reviews and identify how happy your users are, and unhesitantly visit your local store.
5. Gain edge over competitors
If you embed your earned Yelp Reviews on your website, you are remarketing the reviews which can help you gain an edge over your competitors.
When you display positive reviews about your business, you can influence users more easily as compared to your competitors.
You choose to display proof of the fact that your business is being loved by your users and they are very satisfied and happy which will help you beat your competitors.
Step up time
Now, you know what Yelp does for your brand and how you can utilize the Yelp reviews to give your sales a certain push.
There are experienced UGC platforms in the industry who could back you up with the Yelp review embedding widget.
They would aggregate with the channel, curate the content, and display the reviews in impressive layouts. The tool would let you customize the design as per your preferences and website user interface (UI).
So, it’s time to step up and get ahead of your competitors with the modern content for the digitally-savvy users!
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I’m Anne Griffin and I’m a digital marketer and technical writer. I’m passionate about exploring and writing about innovation, technology, and digital marketing trends.