8 Practical Ways to Improve E-Commerce Conversion Rates

The average e-commerce conversion rate is 2.95%. That means out of every 100 users, about 3 should successfully convert to a sale. How does yours compare? Some marketers get caught up in... Read more »
marketing automation

7 Urgent Reasons to Automate Your Marketing

Now is the best time to automate your marketing. A key determinant of building and growing a forward-thinking business is efficiency. Efficiency is an important metric for measuring a company’s success as it... Read more »
digital marketing strategy

14 mistakes that will affect your digital marketing strategy in 2018

With the growth of technological advancements the world has become faster moving place and internet has become the base for this new revolutionary change. This has given rise to new world of... Read more »
live video streams

How to use live video streams as an effective tool for business growth

In case you thought that 2016 was the time of live video streams, 2017 is the year it solidified its position as an effective promotion and video marketing tool for businesses. Brands... Read more »
b2b marketing (business to business marketing)

B2B and B2C Marketing: Explaining the differences in simple terms

We’ve discussed at length in the past how so much of your success in terms of marketing ultimately comes down to your ability to learn as much about your target audience as... Read more »
cpa marketing 2018

7 Things You Need to Know About CPA Marketing

CPA marketing or cost per action model is gaining popularity as an internet marketing model. Newbies who are looking to make money by working for online marketing networks are showing particular interest... Read more »
b2b lead generation ideas

10 proven b2b lead generation ideas for business growth

The New Year has arrived and some businesses have already set their goals for 2018.  Some are yet to establish their targets and are still in the search of ideas for the... Read more »
digital video marketing strategy

Five ways to create an excellent digital video marketing strategy

In today’s world, it can’t be denied that video content consumed is increasing day by day. In fact, it is estimated that around seventy-five percent of internet’s traffic are videos. It would... Read more »
SMS marketing

How to use SMS marketing to generate leads for your business

SMS marketing іѕ one оf thе mоѕt еffісіеnt way tо reach uѕеrѕ wіth a 90 percent rеаd rаtе іn minutes.   It іѕ by fаr the bеѕt еngаgеmеnt tооl of аnу digital... Read more »
brand your startup

8 essential questions that will help you brand your startup

Tired of your 9-to-5 work? Bolstered up of your continually pestering supervisor? Bothered with the irrelevant annual increments? Stressed at the possibility of failing to amass adequate riches? The possibility of starting up your own... Read more »

5 reasons social media marketing is important to your business

Social media marketing is changing the way businesses are being run on a global scale. And here’s why. Marketing is the backbone of any business since you need to sell products to... Read more »

Sponsored posts opportunity for b2b companies

Ideas Plus Business is offering a sponsored posts opportunity for B2B companies and personal brands. Ideas Plus Business is a B2B and B2C blog for startups and entrepreneurs. We’ve been featured on several... Read more »
Digital marketing trends

Top 10 digital marketing trends that will change in 2018

It’s a known fact that digital marketing trends are changing every day and smart marketers are already planning on how to keep up with these trends in the coming year. Digital marketing has... Read more »
follow up email

Follow up email: Top 5 tools that will help you in your marketing

When marketing through email or communicating with your existing database a new offering or proposal, it’s not easy to send and manage a follow up email manually even though it’s highly recommended.... Read more »
Wix ShoutOut 15

15 ways Wix ShoutOut will grow your business for free

Shout outs are the same everywhere. And it is a known FACT that you send warm messages to your loved ones with shout outs. What about “Shout’ing Out” your business to your... Read more »