Your brand is your identity. It should accurately represent what your business is all about to your target audience. Your name, logo, and your social media activities are very important to your identity online. You need to consider your core message and brand identity before you create a logo, launch your website and or engage in other brand building activities online.
Always remember that building a sustainable brand online should be deliberate and intentional. You wouldn’t want to just create a brand for the sake of it. Let your brand online reflect who you are and what you do.
It’s easier said than done. I know this because I’ve been there, made the mistakes, still making the mistakes but I’m learning from my mistakes every day. I learn more by taking actions. I just do it.
Here are some simple but effective growth strategies you should incorporate into your business immediately.
1. Professional logo and tagline
This should be the core of your brand efforts online. Don’t make the mistake of just creating a high-resolution logo that you love. It’s way more than that.
For example, when using the Wix Logo Maker, you are required to answer some specific questions that describes your business so as to have a logo design that is customized for your brand. This way, it is easier to get a logo designed to match your brand based on your style.
Put some thoughts into your logo creation. Make it simple and strategic. Don’t complicate things. Your logo is your brand identity. And it will be your identity for a long time to come. If you can’t create one yourself, employ the services of professionals.
Your logo should communicate to your target audience. It should be marketable and easy to associate with. Be intentional with your logo, it is the heart beat of your brand. Keep it healthy and strong.
You can further improve your logo by using taglines to describe what you do using the shortest words possible. Use taglines to draw attention to your brand. Be careful here, you don’t want to spend too much time on this. It’s totally okay if you don’t have a tagline yet.
2. A website with branded email
Welcome to the digital age where having a presence online is a must for every business and every one looking to build a credible brand. A website is a simple online growth strategy that will help build a trusted brand. It’s an effective, personal, and very strategic brand building tool for every business irrespective of their size in the market.
A well crafted site will go a long way in boosting your brand online. It’ll boost your credibility, increase the value of your brand, and bring more customers to you. You can communicate through your blog, share press releases and build an email list of loyal subscribers without restrictions. This is yours to keep as long as you want.
Setting up a website can be both easy and complicated. It all depends on what you want. However, for all websites, the basic things you need are the same. Get a domain name address. This can be the name of your brand or a name that your prospects can associate with. Then, buy hosting plan. This depends on the needs of your business.
You need a brand email on your website, for example, firstname.lastname@example.org. This will give you instant credibility and a personal feel to your brand once it is up and running.
3. Blogging about your business
The importance of blogging in your business shouldn’t be underestimated. Blogging is a marketing tool for your brand. This is one of the ways your customers will find your website online.
For every blog post you write on your website, it is another opportunity for different people to know more about your brand, products, and services. Think about this for a second. By blogging regularly about your brand, you’re creating awareness about your business online and at the same time building relationships with your clients which in turn will increase your trust rating online.
When you consistently create helpful content on your blog, you’re building your brand authority online. The rewards of blogging are long-term. Put in the work now, and be rewarded with an increase in your sales and conversion rates for as long as your content can be found online.
Get out there. Sharpen your focus. Educate people about your brand and the problems you are solving by blogging about it every day.
4. Start building an email list for your business
You need to start building an email list immediately as you start blogging on your website. An email is personalized, it can be customized. You can create an email campaign on any subject for your brand. You can choose to announce a new sale, promote your events or get opinions from your customers. You own your list.
Email marketing is also incredibly inexpensive. You can start with a friendly tool like Wix ShoutOut. It’s user friendly and can be used on your mobile phones on the go. You can also share your email campaigns on popular social media platforms, as text messages and to your WhatsApp contacts.
5. A personalized marketing plan
Effective digital marketing strategy is the soul of every successful brand online. Social media, live videos, podcasts, guest blogging, email marketing, and infographics are some of the digital marketing tools that will help you grow a reputable brand online.
To build a successful business online, you must create a highly personalized marketing plan for your business. No two brands are the same. Develop a marketing plan that will work best for your business. It doesn’t necessarily have to be the same as your competitors.
Test. Test. And test more until you get it right. Then, you scale.
Building a successful brand online is simple. Create a logo. Add your logo to your website. Start blogging about your business while building an email list. Create a personalized marketing plan for your business.
These are simple yet effective growth strategy you can start applying immediately to boost your brand online.
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Adeyemi Adetilewa is the founder of Ideas Plus Business, online brand strategist, digital marketing consultant, and cryptocurrency enthusiast. He writes about business, marketing, and technology. Featured on the HuffPost, Evan Carmichael, Thrive Global, and several other publications.