Are you considering Mailchimp Alternatives for your Digital Business? An Open ‘Love’ Letter to Mailchimp (A Must Read)

Adeyemi/ Blogging

Mailchimp Alternatives

So you’ve been using Mailchimp for your newsletters and you are seriously considering other Mailchimp alternatives for your digital business?

You are not alone.


Do you want to start using Mailchimp and you need a real review to back up your decision on using Mailchimp for your business? This should help you decide quickly.

Let me give you a brief synopsis of Mailchimp services:

MailChimp is an email marketing service and the trading name of its operator, a United States company, founded in 2001. By June 2014 it was sending over 10 billion emails per month on behalf of its users.

The MailChimp service is accessible both via its website and a smartphone app. For some features there is an offline application. The company’s logo is a chimpanzee, and the site includes numerous chimp-related graphics and humor on its website and in its communications.

That is your answer.

Mikey Howe has been using Mailchimp for 5 or 6 years and Mailchimp’s administration in their magnamity decided to “reward” him for being a loyal subscriber.

Guess what?

[bctt tweet=”He got an offer from Mailchimp to be rewarded with a pair of socks after spending almost $60,000 US!”]

Mailchimp Socks

This is bad business!

So who is Mikey Howe?

Mikey Howe is a founding partner @escthecity  who is helping +250k people start businesses & change careers. He is a contributor @forbes @washingtonpost and a speaker @campuslondon @GA_London

Asides from these, Mikey Howe is a Mailchimp (or should I say was?) user. An angry one at that.

An Open ‘Love’ Letter to Mailchimp (A Must Read)

Dear Mailchimp,

[bctt tweet=”$1,000 a month for 6 years and you send me socks?”]

We’ve been going steady for some 5 or 6 years now right? I think it’s time I should be blunt with you. I go into every weekend wondering… is he going to pop the question?

IT’S GOT TO BE THIS WEEKEND I tell myself. I’ve been dreaming of those sweet words: “Mikey, would you like to do decent analytics on your Mailchimp lists with me?”

Just when I thought we might take things to the next level and fool around with some cohort analysis, retention analytics or even list growth stats… you ask me if I want socks?

No no, let me correct myself, you ask me if i’d like to request socks. Socks with your face on them? Seriously, it’s just a bit weird.

Mailchimp Socks

6 years we’ve been together and you e-mail me socks. I have to fill out a form to request the socks from you, and you don’t even ask me what size I am?

Before i really lose my sh*t, I’ll remind you of how great our relationship was. In 6 years we’ve done so many things together. We’ve sent millions of e-mails, spreading positive, useful messages around the world.

So many fond memories. The great newsletter open rates, the click through rates, it’s been incredible. But honestly, something has been bugging me for some time…

I didn’t want us to turn into one of those couples. Friday nights in, replicating some old campaign and sending it to the same old audience. I thought our relationship might evolve into something deeper, more unique, more targeted, more personalized…

I’ve tried to come up with ideas for us to spice things up. I suggested cohort analysis, you weren’t interested. I suggested analytics for list growth by different segments or groups of users, you turned your nose up.

I wanted to segment users based on their behaviour, but you made it complicated. I mean seriously, these things are exciting. We’re trying to grow our list, let’s analyze it. We’re trying to increase retention, let’s track it. It’s fun! At least I thought so.

It seems like every idea I come up with to drive us forward… to better understand the audience we’ve built together… you’re just not interested. Is it me? Have I done something wrong?

I upgraded to a Pro account to get your attention, no luck. Walking around in a tight mini-skirt and throwing money at you just doesn’t cut it eh? I’ve been flirting with all the techies on your online chat, how does that feel?

And I know they’ve told you about it. But you don’t care. THEY LOVE my ideas, but I know they just get chucked into some hopper for your tech team to salivate over and never touch. I’m beginning to wonder what they do with their time.

Why did you have to be like this? I just want to do my goddamn cohort analysis… WITH YOU! But I can’t. I’m tired of exporting csv’s and doing everything on my own all the time.

Am I even retaining my subscribers? Am I doing a good job of growing my lists? Please, this is important to me. Listen.

Honestly, I am starting to shop around. Sending e-mails together just isn’t what it used to be. I heard allows you to segment users on behaviour… how exciting is that?

And… they’re looking pretty sexy these days. I know what you’re going to say. “But mikey, you knew I wasn’t a CRM, I never promised you that kind of commitment”. Well guess what, my subscribers are my customers.

The more I put in to this relationship, the more you take. $1,000 a month for 6 years and you send me socks. SOCKS! It’s over.

We’re finished. Sure you’re pretty, you always have been. But as you know, it’s what’s on the inside that counts.

Track this retention.

Mikey Howe

p.s. keep the socks!

I’d love to hear more about you and your business? What do you do and how can I help?

Also, kindly suggest to me related topics you would want to read about. Send me an email and let’s chat.

Your response will go to my personal inbox instead of a robot.

By the way, do you need help creating content that resonates with your audience, increase your blog’s visibility online, or grow your email list? I can help with that. Click here to get started.

About Adeyemi

Adeyemi Adetilewa is an entrepreneur who knows about digital marketing in all its forms. Asides from writing, and helping businesses grow, he wants to travel around the world with his family, acoustic guitar, and digital camera.

1 Comment

  1. It’s quite funny that they have sent a pair of socks! haha. Maybe it would be a nice gift if you pay a little bit less for the service, but not 1000$/month. Do you think Aweber or Mailerlite (as cheaper options) would be good alternatives in the long run? Is there some essential features that might be missing in comparison to Mailchimp. E.g. could I trust this comparison table, does it relates to your Mailchimp experience?

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