7 Reasons Why Instagram is the Perfect Platform for your Business
Are you struggling with getting leads and customers for your business? And you feel that you could use more targeted traffic, likes and shares for your website or blog?
And you faced with the choice of choosing a platform will yield the most return on your time investment?
The answer is right in front of you:
Instagram is the latest buzz in town.
Everyone is getting on the vibes. Bosses, entrepreneurs, bloggers, musicians, politicians, sportsmen etc. And you should get on it too whatever it is you are into.
It is no fluke when I say that Instagram is the perfect platform for your business. In fact, Instagram is the perfect platform for your business at the moment.
But before you dive in, I would first encourage you ask yourself a few questions:
Why exactly do you want to build an Instagram presence? What are you hoping to get out of it?
Do you have a brand that lends itself to appealing images?
7 REASONS WHY INSTAGRAM IS THE PERFECT PLATFORM YOUR BUSINESS
There are many reasons why Instagram is so popular and offers such a unique level of engagement for individuals and brands alike.
#1: INSTAGRAM IS HIGHLY ENGAGING
Instagram is one of the fastest-growing social platforms on the web right now. It is also a platform that is ripe with opportunity for audience building, engagement, and yes, even revenue.
Imagine the thousands of dollars (and even millions) in revenue, thousands of subscribers, customers, and leads plus the opportunity to take your business to the next level if you are not using Instagram!
In fact, when Forrester looked at seven social networks, six of them showed brands achieving an engagement rate of less than 0.1%. For Instagram, that number was more like 4.21%.
This incredible level of engagement is built on the loyal and active nature of Instagram users.
#2: INSTAGRAM IS EXPERIENCING A HIGH GROWTH RATE
As a platform, Instagram is experiencing epic growth. Just nine months after the service hit 200 million users, there are now more than 300 million active users.
Its growth rate continues to double that of other smartphone apps, further increasing the reach of your Instagram posts.
The service also continues to build a level of authenticity among users, by deleting spam and fake accounts, and adding a “verified” badge for celebrities and brands. This is increasing the level of credibility on the network.
#3: INSTAGRAM IS OVERWHELMINGLY MOBILE.
Instagram is one of the few social networks that live almost entirely in your pocket. Or at least on a touchscreen. For a long time, you couldn’t even use
Instagram on the web, and you still can’t post from a browser. This makes it a highly personal experience, and a product entirely of the mobile Internet.
As such, it provides profound access to the sought after mobile audience, and is so easy and elegant when on the go, that its users are highly active.
#4: INSTAGRAM IS HIGHLY PERSONALIZED
It also allows more of a personal touch than most other platforms, sharing images as miniature stories from behind the scenes of your business. It is a personal, visual representation of your business delivered and consumed in real time.
In fact, engaging with your audience using striking images and videos is far more about conversation than products.
#5: INSTAGRAM IS (MOSTLY) JUST VISUALS.
There’s not a whole lot you can post other than pictures, short videos, and a few words. You can get creative and turn pictures into blocks of text, and the comment sections certainly take on lives of their own, but Instagram limits what elements you can include in your posts.
This gets back to its elegance and simplicity that has made it so popular among mobile users. It is the killer app when it comes to sharing images, and casts aside the clutter that distracts users’ attention and patience in most social networks.
#6: INSTAGRAM IS NON-SPAM.
Aside from sponsored posts (which are currently pretty sparse), Instagram is remarkably non-spammy. Other than one link in your profile bio, there are no hyperlinks allowed.
This presents a challenge but also an opportunity for sincere engagement and sharing. Instagram is decidedly not intended as a tool to rack up clicks. The fact that it is so poorly suited for click-bait means that the interactions feel more genuine.
#7: INSTAGRAM IS FREE
It almost seems too good to be true, doesn’t it?
You play around on a fun social media platform, post a few images a day, and your revenue skyrockets. All for free right?
Yes! Instagram is free to use.
How have you been using Instagram for your business? Let’s get talking.
I’d love to hear more about you and your business? What do you do and how can I help you? Also, kindly suggest to me related topics you would want to read about.
By the way, do you need help creating content that resonates with your audience, increase your blog’s visibility online, or grow your email list? I can help with that. Click here to get started.