Logos are visual structures which represent a cause, company or brand. It is used to aid or promote public recognition. People identify a company with its logo and sometimes its purpose too. A clean minimal logo with iconic choice of colors, typeface, and other elements help to make a strong brand identity.
A logo design agency gives a lot in the design of these logos. A company’s logo is its most important graphic design. The logo designer or the best logo design agency plays a crucial role in strengthening a brand’s image. Some designers use colors to express emotions and messages while some use simple typeface like sans-serif font style projects something informal, and bold conveys robustness and more.
A logo design agency aims to make visuals that leave a lasting impression on the audience. The small logos convey a lot of information we cannot see. Here are some global brands and the hidden messages behind their logos.
Pinterest is a global digital pin board website. It allows you to pin your own clippings on a customizable online board. Now, the logo of Pinterest seems pretty obvious. It has P in a red circle which doubles to form a pin. It conveys the purpose of the site in minimal words.
Kraft Foods which owned Toblerone was, started in 1908 in Bern, Switzerland. It’s a city closely associated with bears. Why are we telling this? Take a close look at Toblerone’s logo. If you focus on the empty parts of the mountain, you’ll see a bear standing on his hind legs. The word “Bern” is also hidden in Toblerone. It is a Swiss chocolate bar brand.
Amazon is the face of e-commerce in the global market. It sells all sorts of products online. Jeff Bezos’ led company has an interesting logo. The arrow under Amazon represents a smile. The hidden part is that the arrow extends from A to Z. It means that the company has all the items for the consumers on its online store.
Wendy’s is a famous fast food chain started by Dave Thomas. He named the company after his daughter. It wants to provide a homely feeling with its amazing food. How? Look at the collar of the girl in the logo. You’ll see the word, MOM. Your subconscious mind registered the message correctly.
Hyundai is the leading car manufacturer across the globe. The logo of the South Korean company would represent the first letter of Hyundai at first sight. The interesting part is that the H represents two people shaking hands. It promotes friendly relations between the company and customers. And obviously, not Honda.
6. Baskin Robbins
Baskin Robbins is the largest ice cream chain in the world. The logo of the company looks like the initials of its name. It also represents the number 31, the curve of B and straight of R., It symbolizes the 31 flavors of Baskin Robbins. The logo wants to express fun and energy too. The company wants the customers to have a new experience every day of the month.
7. Hershey’s Kisses
Hershey’s is one of the global leaders in manufacturing of chocolate products. The company’s Kisses chocolate is famous across the world. The logo has some hidden content in it. Look at the space between K and I. It has a Hershey’s Kisses chocolate baked in it.
A lot of aesthetical configurations lead to a strong logo. It becomes important for the designers and logo design agency to build according to the target audience. Some logos have unique work in negative space while some have unique type spaces. Make sure your logo solves the purpose you work for.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on best graphic design company, lifestyle design, branding firm, exhibition design etc.